There is little else more daunting than setting up your own business even if you are not quite fully aware of this at the time of idea conception! It’s your first year and you probably aren’t aware of this right now, but you are about to embark upon one of the most learning experiences of your life. You are now going to become a PR and Marketing Team, Human Resources Department, Payroll, Web Design, Book Keeper, Copywriter, to name a few (and that probably doesn’t include the day job!) You are also about to be exposed to several ‘experts’ who know exactly what you need to do, how you need to do it and what you need to spend. They are likely to have the perfect service/product/knowledge for your business which will catapult you to the top. Oh yes….I’m afraid so.
For the mothers out there, it’s rather like when you’re pregnant with your first child and thereafter. Everyone else knows what’s best and everyone has an opinion. My most vivid memories were being told that I fed my baby to much and I was preventing him from sleeping and I also recall a seemingly endless stream of elderly women coming up to me while I was out shopping because my baby wasn’t wearing socks. I was infuriated! Did they honestly think I hadn’t put socks on his feet? Did they think I was purposefully being cruel? Did they not know I had put socks on him fifteen times already in the last hour just to watch him take them off? How do I stop over feeding my starving baby (who looked 3 months at birth?). The ‘experts’ are everywhere.
When someone new comes to one of our meetings, and we get lots of new people, many who have never been to another Networking Group before, we are aware of all of these factors. Any initial advice given, would probably go a little like this….
- Go to as many Networking Groups as money, time and your patience will allow. Find your space, stay there and commit to that group and be consistent. If you don’t know what your ‘space’ is yet, you soon will. It’s the place you feel most comfortable, most safe and most able to be yourself (in a nutshell).
- Don’t rush into any decisions about anything you need until you are in your ‘space’ and you trust the people around you. I would be very rich indeed if I had a penny for everything I have had pitched at me to purchase as a ‘need’ since I started running a business four years ago. We’re all different and so are our businesses. When you are looking for services, use people who are recommended. Not just once or by one person but get to know people who are used by lots of people in your Network. Be a smooth operator and watch people and how others interact with them. Are they consistent? Do they turn up regularly? Do they do a lot of business in the local area? We all have reputations, so generally people will protect them fiercely by providing a good service and rectifying any mistakes quickly and giving excellent customer service. I would also say as a general rule, avoid ‘experts’ and go for people who are experienced in their field and are in a constant state of learning themselves so they are up to date on their particular business knowledge.
- Join on-line networking groups like Facebook Business Groups. In a good one, you will be looked after, trusting relationships will develop and you too will benefit from being recommended. Banbury Business Networking is a fine example of a localised Facebook Business Group really working for the benefit of its members.
- People are people and they are no different to deal with than when you were employed. Human beings will always have opinions about other human beings. Meet someone for yourself and make your own judgement call. After all, we’re all different and one person’s hell is another person’s heaven.
- Finally, try and enjoy yourself and understand that everything will be in a constant state of change. The baby will sleep again. You will sleep again. As you grow, you’ll end up getting rid of some of the many departments you’ve become and you’ll be happy to have virtual PA’s, Book Keepers, Payroll. Being a person who finds delegating quite difficult, I never thought I’d have a Virtual PA, but I do. I’ve not met anyone yet who doesn’t say that their business evolved in completely different ways than they had thought it would. I never meant to set up a Networking Group with a friend….but I did!
For more information about our Groups, our Development Days and our Conference in September please have a peruse through our website or give us a call on 0844 870 9287