A Steep Learning Curve

This post is part of a series – Number 1

We asked successful businesswomen to share their experiences of starting a business. We looked to interview women of different ages, backgrounds and business sectors, asking them to share the good and the bad. Here’s what they told us:

Isobel Lamplough –  www.isobelweddings.com

Why did you start your business and what age were you?

I started the business when I was 25 although I did not make it a full time business until I was 27. I started it from a love of planning events and designing unique experiences for each couple I work with. Every single wedding is a totally different challenge, which keeps it exciting for me.

What was the most important piece of advice you were given and why? The harder you work the easier it gets! Planning a wedding used to take me months and I would spend hours putting together client consultation report’s, I can now plan a wedding in a week or so! By working hard to meet lots of different and wonderful suppliers I now have access to a fantastic network of people.

What do you wish you’d known from day one?

That marketing yourself is difficult and although you can be great at what your business does it is very hard to be good at the PR, marketing and the accounts side of the business as well – it is a steep learning curve.

With hindsight, what would you do differently?

Nothing really, it is all a learning process and with each decision I make I am challenged in different ways which only later make my business stronger. I think I just underestimated the sheer amount of work it takes to build up a brand and keep it strong.

What’s the best part of running your own business? Being my own boss, running my own hours and still having time to spend with my 10- month old son.

Interviewed by Tracey Jefferies for Networking Women. Tracey runs her own successful marketing and PR consultancy. She also writes on a regular basis for various publications and reviews the newspapers on BBC Radio Oxford. www.traceyjefferies.co.uk

Networking Women is thrilled to present the programme for our FIRST Networking Women Conference, taking place in September in Oxford. We have put together a full day of top speakers, learning sessions and networking opportunities, as well as advice and support surgeries and an exhibition. Believe You Can is designed to cater for all your business needs, whether you’re a woman just starting out in business or a fully fledged female entrepreneur.
Time to Learn Sessions include a Beginners Guide to PR and Marketing, hosted by Emma Walton of Walton PR. This beginners guide will cover:
  • Creating a PR and marketing plan
  • How to establish who is your target market/publication
  • Writing a press release
  • What is news?
  • Talking to journalists
  • Following up a press release
Read about Emma Walton


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