Networking Women Cheltenham

Wednesday 26th October 2011

Speaker: Tracey Jefferies, PR and Marketing

Promoting your business and why it matters

PR means different things to different people. Part of the marketing mix, some form of promotion is necessary to get people talking about your business. You are passionate about your product or service, but if no-one knows about it, it’s unlikely to succeed and grow.

There is a huge amount you can do in-house, at little or no cost at all. It’s knowing where your strengths lie and understanding when your business will benefit from outsourcing.

This presentation is designed to give you top tips that you can implement immediately in-house and ideas to consider for the short-mid term.

Tracey Jefferies manages a successful marketing and PR consultancy based in West Oxfordshire. A self-starter, Tracey switched career eight years ago and has built her consultancy from scratch. Paying the bills was her biggest motivation for winning business! Tracey writes for various business publications and regularly appears on BBC Radio Oxford.

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