Tuesday 10th January
Speaker – Pauline Hefferman of Coco Design – How to generate PR Opportunities without spending a fortune!
Pauline Hefferman’s company Coco Design was launched in January 2011 on a shoestring and has grown rapidly to become a respected player within the world of bathroom interior design, winning her a prestigious business award within 4 months of trading.
Sarah Beeny has described Pauline’s business as a triumph of bootstrapping, smart service and super-slick purchasing. Pauline has been very savvy with her model: services are not free as with many competitors. This allows her to be impartial with her recommendations – she’s not relying on commission to make her crust!
During this talk Pauline will be sharing with us how to:
- utilise social media to generate PR opportunities
- create opportunities for yourself
- understand the value of entering awards
- use your knowledge as a promotional power house
Click here to reserve your place now
Pauline Heffernan of Coco Design grew up in Oxford and gained a degree in art history from the Open University. She has also lived in Sydney, Australia, participating in numerous painting exhibitions. Returning to the UK in 2001 her belief in transforming space through design continued to grow during her time with a public arts agency. She went on to become a top Designer, Director & Consultant to one of the biggest luxury bathroom retailers in the UK, and is a multi award winning designer. www.coco-design.co.uk