Tuesday 22nd October
Speaker – Lucy Eckley – How to stop fearing the blank page and write confidently for your dream clients
Every time you write something in your businesses, whether it’s a page on your website, a blog post or even a letter or an email, you are presenting your business to the outside world. Writing well, in clear, conversational language that your customers can identify with, is more likely to get the reactions and therefore the results that you want. And you are more like to be heard in today’s fast-moving world
So what do you do when you’re staring at a blank computer screen and the words just won’t come out the way you want them to? Lucy will talk through some simple steps to get started, write copy you’re proud of and really connect with your audience.
Lucy already had more than 10 years marketing and communications experience when she set up her own business Blue Penguin Communications in 2010. Over the last three years, she has learned a whole lot more about how to really make this work when you are running a small business on your own. She now shares this expertise with other business owners, helping them identify and work with their dream clients, and showing them that marketing can actually be fun!